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Briggs & Riley increased their email and phone Subscribers by 30% with Dyrect
Briggs & Riley increased their email and phone Subscribers by 30% with Dyrect
Dyrect's warranty registration solution has been a game-changer in improving our registration by 30%, resulting in a 110% increase in customer engagement and participation of our Retail Customers.
Dyrect helped Briggs & Riley climb higher, making Warranty Registrations better and making customers happier. It's like a super effective partnership which shows how to succeed in this customer-centric industry.
Briggs & Riley is a modern travelware brand built on a rich legacy of innovation, performance, and dedication to the art of travel. For 30 years, we’ve continually raised the bar for luggage with our unrivalled quality and thoughtful, travel-ready features.
The brand's obsession with customer experience is a driving force behind its success. As one of the leading names in the travel industry, Briggs & Riley continually strives to exceed expectations, reflecting their belief that every journey should be as exceptional as the destination itself.
Briggs & Riley is an omni-channel brand with their products sold through offline retail and through their D2C website. And their products come with a promise of lifetime warranty with them.
So they early on realised to have a warranty registration system in place, which helps them to:
Hence, they built a custom Warranty Registration form on their website. However, as they grew, they faced many challenges with this system.
During their process of Customer Experience Revamp, they started to look for a more robust and flexible solution, which is easy to manage and customise, and enable a superior experience for their customers. And they found a perfect partner with Dyrect for these needs.
With Dyrect’s Post Purchase Experience implementation, Briggs & Riley is able to:
With Dyrect’s integration, now users registered via Warranty Registration are subscribed and added into the respective lists of Klaviyo & Attentive. Allowing to run automated campaigns to delight customers & allowing the brand to upsell and cross sell products to these unknown customers before.
Seamless production registration experience that allows users to:
Dyrect’s end to end solution integrates with the entire Warranty ecosystem of the brand from shopify (ecommerce) to their marketing tools (Klaviyo & Attentive).
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