Cycling industry
Warranty management built for cycling brands
Cycling products carry two types of warranty: frame coverage that runs for years and component coverage that varies by part. E-bikes carry high average order values and strong buyer expectations. The category is shifting D2C fast. Dyrect gives you the infrastructure to manage every registration, claim, and protection plan without building a custom system.
Trusted by 500+ brands globally. 4.8 ★ on G2. 5 ★ on Shopify App Store.
Trusted by 500+ brands globally
The problem
Three gaps every cycling brand faces after the sale
Cyclists know their equipment intimately, buy at high AOV, and share brand experiences in active communities. Post-sale operations are not invisible to them.
Frame and component warranties are different and managed the same way
A frame warranty runs for years with different terms than a drivetrain warranty or a fork warranty. Managing all three from the same email inbox means coverage boundaries are unclear, claim routing is manual, and resolution depends on the agent who happens to pick up the ticket.
E-bike motor and battery claims are high-stakes and complex to resolve
A motor failure on a $4,000 e-bike is not a minor claim. Buyers expect fast validation, a clear resolution path, and a service process that matches what they paid. Without a structured system, these high-value claims sit in queues and generate reviews before they are resolved.
Dealer-sold bikes leave the brand with no buyer ownership record
Cycling brands selling through dealer networks have almost no first-party data on the buyers who own their products. When a claim arrives, the dealer often handles it in isolation. The brand has no visibility into what is being claimed, what is being resolved, or what the defect patterns are.
How it works
One platform. The complete warranty lifecycle.
Registration, claims, service, protection plans, and analytics stop being separate problems the moment they run on the same system.
Register every buyer, regardless of channel
QR codes on packaging, Shopify auto-sync, and branded web flows capture every buyer and link them to their product serial number and purchase record.
Validate and resolve every claim with full context
Claims check eligibility automatically against the registration record. Your team sees the full product and ownership history before opening a response.
Sell protection plans and keep all the revenue
Offer extended warranties at the product page, checkout, and post-purchase. Every plan stays in-house. No revenue share with any third party.
Use the data to cut costs and grow revenue
Defect rates by SKU, claim costs by category, and extended warranty attach rates surface automatically so every team acts on real numbers.
Product registration
Register every bike and give every rider a direct connection to the brand
Most dealer-sold bikes never get registered with the brand. The rider's contact details stay with the bike shop. Dyrect captures every rider at the point of purchase or bike setup with QR codes on the frame, a dealer portal, and Shopify auto-sync for D2C brands.
- QR codes on the frame or fork capture riders at first setup regardless of purchase channel
- Dealer portal lets bike shops register purchases on behalf of riders at point of sale
- Frame serial and component identifiers captured per part for precise claim validation
- E-bike motor, battery, and controller serials captured at registration for full coverage mapping
Claims and service management
Route frame and component claims to the right resolution instantly
Frame claims, component claims, and e-bike powertrain claims all have different coverage terms, different resolution paths, and different service requirements. Dyrect routes each claim to the right workflow automatically based on the component claimed and the coverage on record.
- Frame vs component claim type identified at intake and routed separately
- E-bike motor and battery claims validated against powertrain serial and coverage terms
- Dealer service coordination tracked inside the claim ticket end to end
- Rider kept informed at every stage automatically without manual team effort
Extended warranties
Sell cycling protection plans and keep all the revenue
Cyclists spend serious money on their equipment and want coverage that matches the investment. An e-bike protection plan or an extended frame coverage plan is an easy sell at the point of purchase. Dyrect lets your brand own that plan and keep every dollar without a third-party insurer.
- Frame and component plan offers at PDP, checkout, and post-registration
- 100% of plan revenue stays with your brand with no revenue share
- Separate plan terms for frame coverage, component coverage, and e-bike powertrain
- Dealer-sold protection plans managed through the dealer portal
Analytics and insights
See which components fail, what dealer claims cost, and where to act
Cycling warranty data reveals which frame batches crack earliest, which drivetrain components fail most often, and what dealer claim reimbursements cost per month. Dyrect puts all of it in one dashboard so your product and operations teams act on patterns, not individual tickets.
Cycling and sports brands running on Dyrect
Built for every category
From road bikes and e-bikes to helmets and components
Dyrect supports every cycling category with component-level warranty tracking and a dealer network management system built in.
Road and gravel bikes
Frame, fork, and component coverage with multi-year warranty periods and carbon frame claim handling.
Mountain bikes
Suspension, frame, and drivetrain claims with photo damage assessment and dealer service routing.
E-bikes
Motor, battery, and controller warranty with separate coverage terms per powertrain component.
Kids bikes
Frame and mechanism claims with straightforward replacement routing and parent-friendly registration.
Components and drivetrain
Groupset, cassette, and brake component claims with serial-level tracking per part.
Helmets and protective gear
Impact testing replacement claims with batch-level serialization and fast-track safety claim routing.