Clore Automotive Replaced Manual Warranty Operations With One Connected Dyrect Workflow

Introduction

Clore Automotive needed one warranty platform that could handle the full lifecycle of a claim from the moment a customer registers a product to the moment a repaired or replaced unit lands back at their door.

The brand sells jump starters, battery chargers, and automotive electrical tools through its own website, Amazon, Walmart, professional distributors, and specialty resellers. That multi-channel footprint made it nearly impossible to own the customer relationship after the sale. Warranty registration was the most reliable moment to capture first-party data, but the process behind it was manual, fragmented, and slow.

Before Dyrect, registration, claims, returns, repairs, replacements, and customer updates were spread across email threads, spreadsheets, and disconnected tools. Every claim required coordination between support, operations, and shipping teams.

Dyrect helped Clore Automotive connect branded warranty registration, claims management, UPS-integrated return shipping, repair and replacement workflow, and automated customer communication into one end-to-end system.

The result is a warranty operation where every case moves through a single connected workflow instead of being passed between teams manually.

About Clore Automotive

Clore Automotive is one of the most recognised names in automotive service equipment in North America.

Founded in 2001 and built on more than 50 years of automotive heritage, Clore designs and manufactures jump starters, battery chargers, and electrical service tools used by professional technicians and everyday consumers. The brand is best known for its Jump-N-Carry product line.

Clore products reach customers through a wide mix of channels including their own DTC website, Amazon, Walmart, professional automotive distributors, and a long tail of specialty resellers. That breadth means Clore frequently sells products to customers they never get direct access to, making the warranty registration moment critical for building a direct relationship.

Headquarters: Lenexa, Kansas, USA.

Challenges Clore Automotive Faced Before Dyrect

Before Dyrect, almost every step of the warranty and claims journey at Clore involved manual work and hand-offs between teams. The process functioned, but it scaled poorly, leaked customer data, and pushed cycle times higher every time volume increased.

Key challenges included

• No single source of truth for warranty registrations. Customer and product data was captured inconsistently across paper forms, emails, and web forms.
• Slow claim handling. Claims arrived through mixed channels and had to be triaged by hand before anyone could act.
• Manual eligibility verification. The support team checked whether each product was still under warranty on a case-by-case basis, without a serial-linked record to reference.
• Return shipping label friction. Labels were generated and emailed manually for every RMA, slowing down every approved claim.
• No unified return tracking. Once a product was in transit back to Clore, visibility lived in individual inboxes and spreadsheets.
• Disconnected repair and replacement process. Product evaluation, work order creation, technician assignment, and dispatch were coordinated across separate tools.
• Reactive customer communication. Customers had to call or email support to find out where their claim stood. There were no automated status updates.

The biggest issue was not any single bottleneck. It was the fact that every warranty case required coordination across support, operations, and shipping teams, and that coordination happened through email and spreadsheets rather than a shared system.

Why Clore Automotive Needed Dyrect

Clore needed one warranty platform that could connect every step of the after-sales process without requiring manual hand-offs between teams.

Customers needed a branded place to register products, activate warranties, file claims, and track the status of their case without calling support.

The support team needed claims to be linked to warranty records automatically, with system-driven eligibility checks instead of manual verification.

The operations team needed return shipping, product evaluation, repair routing, and replacement dispatch to flow through one shared workflow instead of being tracked across email and spreadsheets.

The business also needed every warranty registration to capture first-party customer data, especially from buyers who purchased through Amazon, Walmart, or distributors where Clore had no direct relationship with the end customer.

Dyrect offered Clore a connected platform where registration, claims, carrier-integrated returns, repair and replacement management, and automated customer communication could operate from a single system.

What Dyrect Delivered for Clore Automotive

Dyrect implemented a complete end-to-end warranty registration and claims management workflow for Clore Automotive. Five modules went live and continue to operate as a single connected system.

Branded Warranty Registration Flow

Customers register their Clore products on a Dyrect-powered, fully Clore-branded portal. The registration form captures product details, customer information, purchase data, and warranty terms in one structured record.

This replaced the previous patchwork of paper forms, email-based capture, and inconsistent web forms. Every registration now creates a first-party customer record that Clore owns, including for customers who originally bought through Amazon, Walmart, or a distributor.

End-to-End Claim Management

Customers raise claims directly through the system. Each claim is automatically linked to the underlying warranty record, validated for eligibility based on the registered serial number, and converted into a service ticket.

From that point, return, repair, and replacement decisions are managed inside the same workflow. No email threads. No switching between tools.

UPS Integration for Returns

Dyrect is integrated with UPS so return shipping labels are generated automatically the moment a claim is approved. Customers receive the label by email. Clore's support and operations teams get tracking visibility on every inbound shipment.

This integration removed one of the largest sources of manual work in the previous process and shortened the time between claim approval and product return.

Repair and Replacement Workflow

Once a returned unit is received, Dyrect drives the post-receipt process. Product evaluation, repair or replacement decision, work order creation, technician assignment, and dispatch of the repaired or replacement unit all happen inside the platform.

Internal teams work from a shared queue with clear ownership and handoffs rather than coordinating case-by-case through email.

Automated Customer Communication

Customers are updated automatically at every step of the process. Claim raised. Label issued. Shipment received. Repair status updated. Replacement dispatched.

This reduced inbound support volume because customers no longer need to call or email to ask for an update. The brand experience stays consistent and proactive at exactly the moment when customer trust matters most.

Before and After

Before Dyrect, warranty registrations were handled manually with multiple touchpoints across teams. With Dyrect, a branded online registration flow captures product, customer, and purchase data in one place.

Before Dyrect, warranty eligibility was verified by hand on a per-claim basis. With Dyrect, a system-driven eligibility check is linked directly to the registered serial number.

Before Dyrect, claims, returns, repairs, and replacements were tracked across email threads and spreadsheets. With Dyrect, a single workflow links claim to service ticket to return to repair or replacement to dispatch.

Before Dyrect, return shipping labels were created and sent manually. With Dyrect, UPS-integrated label generation emails the label automatically to the customer with tracking.

Before Dyrect, customers had to call or email support for status updates. With Dyrect, automated email updates go out at every stage.

Before Dyrect, every case required cross-team coordination across support, operations, and shipping. With Dyrect, each team works in one shared queue with clear ownership and handoffs.

Outcome

Two years into the deployment, Clore Automotive runs its full warranty lifecycle on Dyrect.

The rollout connected

• 1 connected workflow replacing email, spreadsheets, and manual labels
• 5 modules live end-to-end: registration, claims, UPS returns, repair and replacement, automated communication
• 2+ years live on Dyrect, continuously expanding workflow coverage
• First-party customer data on every registration, including Amazon, Walmart, and distributor buyers
• Automated status updates at every claim stage, reducing inbound support tickets
• UPS-integrated return label generation, removing manual work from every approved claim
• Shared queue for internal teams, replacing cross-team coordination through email
• Branded customer portal for registration, claims, and tracking that matches the quality of the product itself

The value went beyond replacing manual processes.

Clore gained a direct relationship with customers who previously bought through channels where the brand had no access to buyer data. Every warranty registration now creates a first-party record that Clore can use for repeat purchase, accessories, and extended warranty programmes.

The warranty operation that used to absorb labour and create friction now runs as a connected system that captures data, resolves claims faster, and gives customers a modern post-purchase experience.

Final Takeaway

Clore Automotive used Dyrect to replace a manual, multi-tool warranty operation with one connected workflow.

Customers gained a branded portal for registration, claims, and tracking. The support team gained system-driven eligibility checks and automated communication. Operations gained UPS-integrated returns and a shared repair and replacement queue. The business gained first-party data on every registered customer across every sales channel.

Warranty stopped being a cost centre and became the system that connects Clore to its customers after the sale.