Beetles Gel Built a Branded Warranty Activation and Priority Support System With Dyrect

Introduction

Beetles Gel Polish is known for professional-grade gel polishes. But as the brand expanded into hardware with the Beetles Pro UV/LED curing lamps, the post-purchase experience needed to change.

Polishes are consumable. If something goes wrong, the customer buys another bottle. Lamps are different. A UV/LED lamp carries up to 24 months of warranty coverage and costs significantly more. Customers expect real support, fast answers on coverage status, and a post-purchase experience that matches the design-led identity they bought into.

Before Dyrect, Beetles Gel had no structured system for hardware warranty. Registration lived in generic form builders. Warranty eligibility was checked manually. The CX team had no reliable way to verify whether a customer's lamp was still covered. And the brand had no mechanism to differentiate activated owners from everyone else when routing support requests.

Dyrect gave Beetles Gel a single platform to handle product activation, serial-level warranty tracking, coverage lookup, and priority-support entitlement, all deployed on the brand's own domain at beetlesgel.com/pages/beetles-pro-warranty-center.

About Beetles Gel

Beetles Gel Polish is a leading at-home gel-nail brand with a passionate community of DIY nail enthusiasts.

The brand built its reputation on a deep catalog of salon-quality gel polishes sold through its Shopify-powered storefront and Buy with Prime. As Beetles expanded into hardware with the Beetles Pro line of UV/LED curing lamps, the product mix shifted from pure consumables to a combination of hardware and refills.

That shift changed what customers expected after the sale. A gel polish purchase needs a smooth checkout. A lamp purchase needs activation, warranty coverage, serial tracking, and responsive support. The post-purchase experience became a strategic surface for the brand, not just a cost of doing business.

Challenges Beetles Gel Faced Before Dyrect

Three problems emerged as Beetles Pro lamp adoption grew.

Hardware warranty could not live in spreadsheets. Up to 24 months of coverage on a UV/LED lamp requires serial verification, expiry tracking, and instant eligibility lookup. Generic form builders and manual tracking could not support this at scale. The CX team needed a system they could trust to give accurate answers without checking records manually for every case.

The post-purchase experience did not match the brand. Beetles Gel customers choose the brand for its design-led identity. A bolted-on, third-party warranty form would have broken that experience at the worst possible moment: the unboxing-to-activation handoff. Customers needed to feel like they were still inside the Beetles world when activating their product.

Activation was a dead-end compliance step. "Register your product" does not drive engagement. The marketing team needed activation to function as a lifecycle hook that gives customers a real reason to engage with the brand after purchase. And they needed the resulting data to be structured, verified, and usable for lifecycle marketing, repeat-purchase nudges, and refill campaigns.

Beetles Gel needed one platform that could validate hardware at the serial level, give the CX team verified ownership records across every sales channel, and turn the activation moment into something customers actually wanted to complete.

What Dyrect Delivered for Beetles Gel

Dyrect powers three connected workflows for Beetles Gel under a single branded experience: product activation, warranty coverage tracking, and priority-support entitlement.

The entire system is deployed on Beetles Gel's own domain. Customers never leave the brand. Engineering effort from the Beetles team was minimal: one embed snippet.

Branded Product Activation on beetlesgel.com

An "Activate Now" flow lives directly on beetlesgel.com/pages/beetles-pro-warranty-center, fully styled to the Beetles brand. Hero image, copy, CTAs, and colors are all owned by Beetles.

Customers enter their Beetles Pro lamp serial number and channel of purchase. The flow is positioned as "Activate Your Product, Unlock Exclusive Benefits" rather than a basic registration step. The framing gives customers a reason to complete activation: access to warranty coverage and priority support.

Channel-aware data capture is built into the activation flow. Beetles Gel sells through Shopify, Buy with Prime, and partner marketplaces. Dyrect captures the purchase channel at the point of activation, so the CX team always knows where each lamp came from. Shopify buyers, Buy with Prime buyers, and marketplace buyers all land in one verified record.

Serial-Level Warranty Coverage Tracking (Up to 24 Months)

Every activated Beetles Pro lamp is tied to three things in Dyrect: a serial number, an owner, and a coverage window of up to 24 months.

Dyrect automates expiry logic. The system knows exactly when each lamp's warranty period started, when it ends, and whether the product is currently eligible for a claim. This replaces manual eligibility checks and gives both customers and CX agents a real-time answer on coverage status.

The serial-level tracking also enables proactive expiry communications. Beetles Gel can reach out to owners before coverage lapses, opening up extended warranty and repeat-purchase opportunities.

Warranty Lookup With Priority-Support Entitlement

A "Check Warranty" lookup sits alongside the "Activate Now" CTA on the same branded page. Two intents, one experience. New owners activate. Existing owners verify their coverage.

Both flows are powered by Dyrect, so the data stays connected. An activated, in-warranty Beetles Pro owner shows up differently in the system than a customer who has not activated.

This is where priority support becomes real. Activated owners are flagged in the lookup flow. The CX team can instantly verify whether a customer is a registered, in-warranty Beetles Pro owner and route them accordingly. White-glove support goes to verified owners. Everyone else gets a clear, branded path to resolve their issue.

This means priority support is not a marketing promise on the warranty page. It is enforced by the data model behind it.

How the System Was Built

Five components make up the Beetles Gel warranty architecture on Dyrect:

1. Branded warranty page on the brand's own domain. The activation hub lives at /pages/beetles-pro-warranty-center. All visual elements are owned by Beetles. Dyrect runs underneath as the data and workflow layer.

2. Dual-CTA hero section. "Activate Now" and "Check Warranty" sit side by side. New owners and returning owners both enter through the same page but follow different paths. Both paths feed the same Dyrect-powered data system.

3. Channel-aware activation. Purchase channel is captured at the moment of activation. The CX team can segment and serve customers differently based on whether they bought through Shopify, Buy with Prime, or a marketplace partner.

4. Serial-level coverage tracking. Every lamp is tied to a unique serial, an owner profile, and a 24-month warranty window. Expiry logic is automated. Claim eligibility is always current.

5. Priority-support entitlement flags. Activated owners are tagged in the system. The lookup flow surfaces entitlement status to both customers and agents, enabling faster and more accurate support routing.

Why Beetles Gel Chose This Architecture

Brand control. Customers never feel like they have left Beetles Gel. The entire warranty experience lives on beetlesgel.com, not on a third-party portal.

Multi-channel respect. Shopify, Buy with Prime, and marketplace buyers all activate through the same flow and land in one verified ownership record. The CX team does not need to check different systems based on where a customer bought.

Marketing-ready data. Every activation creates a structured, verified customer record. The marketing team can use this data for lifecycle campaigns, refill reminders, and repeat-purchase nudges. Activation is a lead-generation moment, not a buried compliance step.

CX-first data model. Every activation, claim, and lookup is structured and verified. The support team works from clean records instead of guessing whether a customer is in warranty based on email threads and order screenshots.

Outcome

With Dyrect in place, three things changed for Beetles Gel.

Activation became something customers want to do. The headline on the warranty center reads "Activate Your Product, Unlock Exclusive Benefits." Behind that headline is a real entitlement engine. Customers who activate get up to 24 months of coverage and priority support. The activation rate reflects the value exchange, not just a form completion.

Priority support is backed by verified data. The CX team can instantly see who is an activated, in-warranty Beetles Pro owner. Routing decisions are based on verified ownership records, not customer claims in a chat window. This means faster resolution for verified owners and a consistent experience for everyone.

One ownership record across every sales channel. Shopify buyers and Buy with Prime buyers share one source of truth in Dyrect. Beetles Gel now has a unified first-party customer dataset for its hardware line that works across lifecycle marketing, warranty operations, and customer support.

The full experience is live at beetlesgel.com/pages/beetles-pro-warranty-center.

Final Takeaway

Beetles Gel used Dyrect to build a warranty activation system that matches the quality of the brand itself.

Customers gained a branded activation flow on beetlesgel.com that unlocks up to 24 months of coverage and priority support. The CX team gained serial-level ownership verification and entitlement-based routing. Marketing gained a verified, channel-aware customer record they can use for lifecycle campaigns. And the entire system was deployed with a single embed snippet, with zero engineering lift from the Beetles team.

Every Beetles Pro lamp that gets activated now creates a verified customer record Beetles Gel owns, regardless of where the lamp was originally purchased.